In 2017, the annual public welfare activity "D-Cal • Growing Tall is not a Dream -- Chinese Children's Height Promotion Plan" launched by China Eugenic Science Association and D-Cal brand was launched in Beijing. The campaign aims to raise parents' awareness of height management for children and promote the growth of Chinese babies. Throughout the year, it covers more than 50 provinces and regions in China and enters 1000 urban communities, benefiting many families.

During the event, D-Cal, together with China Children's Foundation and a number of experts, jointly released a survey report on the Status quo of Height management of Chinese children, revealing a series of height data of Chinese babies. Statistics show that more than 50 percent of the babies do not reach their genetic height at present, and nearly 80 percent of the babies do not reach their parents' expectations in the future. Chinese parents are blindly optimistic about their children's height.