Recently, the Qingdao Municipal Bureau of Industry and Information Technology issued the Notice on Announcement of the 2021 Qingdao Golden Flower List of New Generation Cultivated Enterprises. After enterprise declaration, district (municipality) recommendation, and expert review, Qingdao Baheal Pharmaceutical INC. (hereinafter referred to as Baheal Medical) was successfully selected to the list of service industry enterprises. It has become one of the new-generation Qingdao Golden Flowers to be cultivated. It is worth noting that this is the second consecutive year that Baheal Medical has been listed after its selection in 2020.

In the 1990s, well-known brand enterprise groups represented by Five Golden Flowers, such as Haier, Hisense, and Tsingtao Brewery were founded in Qingdao, making brand economy one of Qingdao’s most distinctive urban characteristics and laying the foundation for Qingdao as a capital of brands. In order to play the leading role of brands in this new round of industrial reform and consumption upgrade, at the end of 2019, Qingdao officially proposed an action plan to cultivate a new generation of Qingdao Golden Flowers. It decided to select and focus on cultivating a group of companies with large scale, strong innovation ability, and high market share every year, so as to create a good environment for companies to form brand influence and achieve high-quality development. 

As a leading company in the pharmaceutical industry based in Qingdao, Baheal Medica has been selected to the list of 2021 New-generation Qingdao Golden Flowers cultivated companies with 16 years of accumulation. Benefiting from the beneficial brand cultivation atmosphere in Qingdao, Baheal Medical, with its leading health brand commercial platform, has continuously improved its brand competitiveness and influence, and has become an important partner of multinational pharmaceutical companies such as Roche, CSL Behring, Astellas, and Xi’an Janssen in the Chinese market. It has been helping Qingdao to build a new platform for Belt and Road international cooperation, highlighting its new Qingdao Golden Flower image with strength and accelerating the growth of the brand and the city with practical actions.

The important influence of companies on the city is also reflected in the ability of companies to gather industrial resources and drive the incubation of industrial ecology. Baheal Medical has joined hands with government authorities, market-oriented capital, and professional institutions to build an incubator for financial innovation in the health industry in Qingdao, A new path for gathering and accelerating the cultivation of innovative resources in the pharmaceutical and health industry has been opened up, constantly injecting innovative vitality into Qingdao and the entire industry.

While the Golden Flowers of the past are still brilliant, new generations of Golden Flowers continue to emerge. In the future, Baheal Medical will take full advantage of its brand demonstration and leading role as a new-generation Qingdao Golden Flower, and actively integrate into the new development pattern of dual circulation based on the co-construction ecology of Comprehensive Health industry cluster effect in Qingdao. It will be committed to leading the new kinetic energy of the developing high-quality health industry in Qingdao with brand building and giving new connotations and contributions to Qingdao’s urban development.